Cookie Policy
The She Shift LLC Cookie Policy – Last Updated 1/30/26
The Website provides a cookie banner, where visitors can choose to accept/opt-out/manage your preferences.
Use of Cookies
The Website provides a cookie banner, where visitors can choose to accept/opt-out/manage your cookie preferences.
Cookies are data pieces sent to your devices from an internet server when visiting a website and are stored on a web browser to gauge activity on a website.
The She Shift LLC (www.thesheshift.com); the Website uses Cookies for website analytics.
The Website uses Google Analytics (GA4), which uses first-party cookies (set by the website) to collect data. The non-essential cookie data collected is to understand how visitors use the website, to improve the user experience and provide relevant information.
Google Analytics (GA4) pertains to website analytics, providing insights related to website traffic, user behavior and engagement, such as page visits and duration on pages. Analytics also show user acquisition information (ie: social media platform-organic, paid, campaigns, etc.) Through the Website analytics, Google Signals may also be enabled to, for example, collect information that provides a deeper understanding of demographics (age, gender, and geographic data) as well as interests. Google Signals also monitors a visitor who utilizes various devices and browsers (e.g., mobile to desktop) to cross-track the visitor’s journey. Cross-device remarketing may also be implemented through Google Signals.
Opting out of non-essential cookies will restrict from using personalized information for analytics and personalized ads. Even if opting out of non-essential cookies, GA4 may still send “cookieless pings” to compile an aggregate of generic information (ie: time stamps, browser types) without using personally identifiable information.
Users can manage their data collected by Google through their Google Account.
For more information on how Google Analytics operates, please visit https://policies.google.com/technologies/partner-sites; https://support.google.com/analytics/answer/12159447?hl=en
Third-Party Cookies
Targeted Advertising
We may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You may see our ads on third-party sites.
The Website may use Google Ads. Google Ads uses first-party cookies related to tracking website visitor behavior and conversions on the advertising business’s website, and third-party cookies are implemented for tracking across websites related to targeted advertising and gauging the ads.
The Website may also use Meta Pixel to track user behavior for targeted ads on Facebook and Instagram.
You can manage cookies via the Website cookie banner. You can also limit the use of your information for purposes of targeted advertising using a number of methods:
- Via the Digital Advertising Alliance’s tool available at aboutads.info, which lets you opt-out of interest-based ads on websites.
- Via AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which lets you opt-out of interest-based ads in mobile apps.
- Using platform specific opt-out features: Google: https://adssettings.google.com/
- Google: “My Activity” page
- Facebook: https://www.facebook.com/about/ads
- By configuring your browser settings and/or mobile settings to restrict third-party cookies and/or the use of the advertising ID associated with your mobile device for interest-based advertising purposes.
The options described above must be set on each of your devices in order to apply. Not all companies that serve interest-based ads participate in the ad industry opt-out programs described above, so even after opting-out, you may still receive some cookies and interest-based ads from other companies.
The Website also may include links to external platforms, such as affiliate links. The Website may also include embedded videos from external platforms. These external platforms may set third-party cookies when you click (visit) their website to monitor user behavior, track data and retarget visitors for ads. The She Shift does not control or operate these external sites and is not responsible for any data or use of data that they may collect. We suggest you review the privacy policy of those external platforms (websites). To manage cookies, you may do so in your browser settings.